We know that statistically male outdoor workers are more likely to expose themselves to the sun and not take measures to prevent burning. This can put them at greater risk of skin damage and resulting cancers. Men are also less likely to spot the signs or to wear sun cream while working outside.
To support this campaign, special posters and information cards are being made available in construction sites and some builders merchants across Mid and South Essex, to help people to know the ABCD of Skin Cancer and how to prevent it.
You can see examples of the messages here: